Synthetic colours are regulated and approved for safe use by different governing bodies around the world. Colour 17200, also known as FD&C Red 33, is a water-soluble colour.
We use it in our products to add pinky red colours.
There is a huge array of colour listed under these systems. We use a few of these to supplement our natural pigments, to achieve a full pallet of colour. We find that there are some colours that we cannot achieve using only natural pigments.
Colour adds to the aesthetic of a product and enhances the experience, making the products more fun and exciting. Colour can have a profound effect on our feelings, emotions and wellbeing. For example, it is thought that the colour red makes the heart beat faster.