Today’s the day - you’ve eagerly awaited your online Lush order full of solid, packaging-free products. You’re taking another important step to reduce your plastic waste and you’re feeling good. The birds are singing, the bees are buzzing, and before you open the box you can smell that unmistakable fragrance. Even the postie commented on it!
From November 2019, we’ve stripped back even more, and will be shipping solid products straight to you naked (don’t worry about the delicate ones, they’ll be in recyclable greaseproof). While the bags we've used in the past are made of plant cellulose and can be composted, this new change will reduce the amount of bags needed in the first instance by more than half a million a year!
Now, instead of compostable cellulose bags, your products will be separated by recycled cardboard dividers to keep your products safe and stop any chance of them bumping into one another.
But are those polystyrene pellets? Nope! Cushioning your products is eco-flo, made from 100% Australian wheat and soy starch from renewable resources. These are basically vegan nuggets that are technically edible - just please, don’t ever expect them to taste any good - and if you’re gluten intolerant best stay kind to your insides and avoid ingesting at all!
When producing eco-flo the wheat and soy starch are fused into a long polymer chain, giving the final product similar properties to polystyrene. Unlike polystyrene, eco-flo will biodegrade quickly in water and soil. Green thumbs will also be keen to know, starch is a great source of nourishment for plants. Dissolve some in your watering can the next time you’re giving the garden a drink.
Your delivery box is sealed with paper packaging tape and is also made of 100% recycled and recyclable cardboard. Though we’d strongly suggest repurposing into a cat cave before heading out to the recycling bin.
Even your What’s in my parcel leaflet will be printed on double-sided 100% recycled paper!
All this gives you the freedom to start sending gifts in their birthday suits, giving with a clear conscience, and treating yourself to a bath without unnecessary, environmentally-damaging unwrapping.
Just like all our eco-conscious customers, Lush don’t stop at the products when considering the impact we have on our precious planet. We will always strive to ensure the journey from us to your bathroom is as environmentally-friendly as it can be.
Now pop yourself into that bath shimmering with plastic-free glitter and imagine a wonderful waste-free world.