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Your letter indicates your skin’s undertone: the shade beneath that surface tone.
Knowing your undertone has two key advantages. It will help you to find a shade of foundation that more closely suits your skin, so you’ll hear more of “Your skin looks great” and less of “Your foundation looks great”. And it enables you to apply your foundation quickly and confidently, knowing that the colour is going to compliment you throughout the day, in different lights, without hours of careful blending.
There are three different undertones to consider: C for cool, N for neutral and W for warm. Undertones have nothing to do with temperature and don’t change over the seasons like your surface skin tone sometimes does. Instead, undertones refer to whether your skin leans towards the Cooler, pink, red or blue side, the Warmer, golden, yellow or peachy side, or falls somewhere in the Neutral middle of this shade spectrum, balancing both tones.
One way to find out your skin’s undertone is to check out photos of yourself with a tan. If you tend to tan easily, you are probably warm-toned, whereas if you look flushed first, you are most likely cool-toned. The second option is to look at the underside of your wrist. If the veins there are mostly blue or purple, you’ll lean towards cooler hues, while greens indicate a warmer tone. An even mix of both suggests you’re a neutral.
If you already use foundation, you can also check the description of your current makeup which normally distinguishes between undertones. But for those who have never worn foundation before or are still not sure of their undertone, neutral is a good place to start. Lush strategist and makeup lover Maddie Saunders explains: “Most people find that neutral works with their skin, and then you’ll be able to gauge more easily whether you would need or like more cool or warm undertones (or whether it’s just right!)”.
Once you’ve got an idea of your undertone, you can start experimenting! Kayley Thomas, who has project managed the new makeup range, explains how she uses her knowledge of undertones as a handy guide: “Neutral tones would suit my skin absolutely fine, but I’d rather look more sun-kissed so I tend to buy foundation with yellow undertones because I’m working towards a bronzed finish.”
Make it up as you go along
There’s no one-size-fits-all how to use guide for these new shades. Whether you use your fingers, a bar or a sponge is up to you. So too is whether you apply your Slap Stick directly to your face, or use a tool to create different finishes. What is certain is that a little goes a long way - apply, blend and build to your perfect fit.
Kayley uses two shades - “a lighter one and a darker one” - to create contours. After applying the two shades directly to her face she buffs them in, then uses a powder to set her makeup in place.
Rowena Bird, Lush co-founder and product inventor, applies a layer of Magical Moringa before her foundation because “It smooths the skin out so the foundation sits on top. It’s like having a filter - a filter in a pot!” But with so many different ways to create different looks with your foundation now, Rowena stresses it’s all about personal preference. “I don’t mind how people use [Lush Slap Sticks],” she says, “as long as they enjoy them.”
So there you go, go forth and discover new shades. Who knows? You might find the one.
What are your thoughts on Lush’s new Slap Sticks? How do they make you and your skin feel? Have you got any helpful hints for how others can apply them? And are there any shades you’d love to see in the future? Drop us a message at [email protected] or give us a call on 01202 668545.