FEATURED

Naked shower gel? Don't you mean soap?

“Naked shower gel, whatever next!”

Don’t worry, we know exactly what you’re thinking...

“Naked shower gel… Isn’t that just soap?”

Nope, this isn’t a brand new industry buzzword. Naked shower gels work in exactly the same way as their liquid counterparts without the need for packaging.

At first glance they might look the same as some of the soaps you’ve grown to love over the years but naked shower gels don’t contain any soap base, they instead share most of the same ingredients as liquid shower gel and infact are double the concentrate so you get more bang for your buck!

“Why make it naked?”

You don’t have to be living a packaging free lifestyle to get into a cubicle with a naked shower gel. Creating a naked product not only saves on packaging, it also makes your shower gels more convenient to travel with. No liquid allowances to worry about and less wasted product down your plug hole.

In 2016, we sold over 5 million bottles of shower gel, if just half of the customers who purchased these bottles switched to naked shower gels, we could save approximately 2.6 million bottles from ending up in landfill. That's something worth getting naked for.

“Still sounds like soap to me, what ingredients make it different?”

Soap can be made using a variety of different ingredients as a soap base. You’ll find a mixture of rapeseed and coconut oil in the majority of Lush soaps as well as argan oil and olive oil in the gourmet soap range.

Naked shower gels aren’t made using a soap base, in fact they contain most of the same ingredients as their packaged versions with only a few ingredients that are different.

The ingredient that makes them solid is sodium stearate. We use this ingredient in our naked deodorants as well and it thickens and helps harden the mix, eliminating the need for packaging. Propylene glycol has also been added to the naked shower gel formula, a humectant that will help to attract and retain moisture in the skin. It also reduces bacteria growth and has been added to make the naked shower gels self-preserving.

“Is it going to work the same as my regular shower gel?”

You bet! Naked shower gels give you the same powerful fragrance and lathering experience that you’re used to from your packaged products. 

They are double the concentrate of liquid shower gels and therefore last twice as long, making them more economical but there’s no bottle to deal with. So you can wave goodbye to unnecessary shower fumbling and no longer have to look on in horror as you accidentally squeeze too much of your favourite shower gel down the drain.

Once you've lathered up and are feeling clean and refreshed, simply pop it on the side to dry out and use next time.

“If these naked shower gels are so great, why are there still packaged ones?”

We are firm believers in being able to offer our customers a choice and letting them pick the product that best suits and benefits them. Having naked shower gels complimenting the range of packaged versions available means that you can make a choice over which type works best for you. 

So whether you’re taking a trip around the world and want something you can throw in your in-flight bag or you want to try something new to spice up your routine, the choice to go naked has never been easier.

 

Comments (7)
7 Comments

about 1 month ago

I believe that sodium stearate is palm oil. Is it sustainable Palm Oil? Where does it come from?

Lush Customer Care

about 1 month ago

Staff

Hi there,

We acknowledge that we can't guarantee our source of Sodium Stearate is completely free of palm oil traces, but we're working hard to remove all possibilities from our supply chain. You can find out more about this here: https://au.lush.com/article/faq-lush-and-palm-oil

X The LUSH Team

anoushka.mudbidri_1958785

about 2 years ago

As someone who is trying her level best to go Zero Waste, I think the Naked collection is one of the most exciting releases ever <3 So excited to try, and very happy that Lush has taken the initiative to help reduce the waste that goes to landfill!

about 2 years ago

I am excited to try. I have just ordered some and am looking forward to seeing the performance when left wet on a shelf in the shower.

kriswlawson_1959250

about 2 years ago

Agreed! is there a way to prolong the life of this without taking it out of the shower everytime?

Lush Customer Care

about 2 years ago

Staff

With the exception of taking it out of the shower, we'd recommend at least keeping it out of the direct flow of water. We'd love to answer any more questions you have about the new Naked Shower Gels, just send them through to [email protected] x

about 2 years ago

amazing idea. My hubbie likes soap and I like gels so now we can have the best of both worlds. haha. Absolutely fantastic that I can purchase a product with the bottle.
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