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Keeping it fresh!

In many of our Lush shops you’re likely to see a display full of ice topped with bowls containing natural face masks.

If they look a little too yummy to be containing skincare, it’s because their look was inspired by a visit to a delicatessen over thirty years ago where ingredients were on display in shiny silver bowls.

We use lots of edible ingredients in our fresh face masks! Blueberries, honey, oats, almonds, grapes, garlic, tofu, lemon and lime juice, ginger and parsley are all on the list! Nutritious fruits, oil-controlling herbs, skin-firming clays and effective essential oils are all used in our face masks for their powerful effects, and we want you to use them fresh, so they are at maximum potency.

We’re simply besotted with freshness! Using fresh ingredients has been in our DNA since our inventors began creating products. Almost every day, Lush factories receive deliveries of fruit and vegetables. These are peeled, blitzed, boiled or mashed into any number of our products from shampoos to body lotions.

We aim to get products out of our factories and into your hands as soon as possible for maximum freshness, and our face masks are ultra fresh. We rush them straight to our shops (or your door). They need to be refrigerated and used quickly.

In 2019, we channelled our obsession, and announced it proudly to the world by opening a Lush Fresh & Flowers shop in Paris. It’s bursting with freshly made face, body and hair products.

Everything in the shop needs to be used within a few days (or less) to make the most of the natural benefits of the ingredients. We use the local and seasonal bouquets of flowers that we sell alongside our products to make some products instore on the day too.

You won’t find fresher products than ours, we’re on a never-ending mission.

In the early days of Lush, we even named our face masks as Ultrafresh and served them in fresh fruit skins! You could pick up your Volcano foot lotion in a tomato! You would scoop out Cosmetic Warrior from inside a lemon.


Find your perfect natural face mask here.

How to make Fresh Face Masks | At home with Mo & Claire Constantine

During lockdown Mo and Lush Retail Director, Claire Constantine continue inventing face masks using ingredients from their back garden.
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