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Forever Against Animal Testing

We want to show the world that it is possible to invent, manufacture and bring to market an entire range of products that adhere to all the legal safety requirements, without ever having to test on animals along the way.

To make cruelty free cosmetics, we buy ingredients from suppliers that do not commission tests on animals. For the last [20 years], we have campaigned for anti-animal-testing legislation to apply to cosmetics companies operating inside the European Union (EU), making it illegal to test, market or sell products and ingredients tested on animals.

Lush has been fighting the cruel and often ineffective practice of testing cosmetics products on animals since the early 90s, and has collaborated with animal pressure groups such as Humane Society International (HSI) and the British Union for the Abolition of Vivisection (BUAV). In 1993, Lush and the British public lobbied the European Parliament to draft legislation to stop animal testing for vanity products. They listened, and the Cosmetics Directive was passed. The law states that in the EU:

No finished products can be tested on animals.

No ingredients can be tested on animals.

No animal-tested products may be marketed or sold anywhere in Europe.

YouTube: http://www.youtube.com/watch?v=N2NbBXFskMc

The Cosmetics Directive forced European manufacturers to address their wider testing behavior. However, some companies lobbied against the legislation, gaining a 20-year grace period during which they continued to sell products tested on animals. In 2013, Lush embarked on a hard hitting [6 month] global campaign around the world in partnership with HSI to collect 350,000 signatures calling for the EU Parliament to enforce the Cosmetics Directive, and it worked. The Cosmetics Directive has forced cosmetics manufacturers to take responsibility. It is now illegal for companies to use ingredients or sell product that are tested on animals.

The Cosmetic Directive is part of Lush’s legacy, but it’s not the end. Animal testing for cosmetics, medicine and pretty much every household item is still taking place in developing countries. We will not rest until animal testing is completely eradicated. We understand that companies still need to check the safety of products, and that’s why we are dedicated to finding alternative testing models as part of Lush Prize.

Every year the Lush Prize offers £250,000 to passionate anti-testing innovators, who pitch for funding for lobbying, public awareness training and scientific research. The fund also seeks to offer the cosmetics industry safer alternatives such as 21st Century Toxicology (21CT). 21CT focuses on toxicity pathways as an alternative to animal testing: observing human cells to test out new products.

We want to show the world that it is possible to invent, manufacture and bring to market an entire range of products that adhere to all the legal safety requirements, without ever having to test on animals along the way.

Fighting Animal Testing: The Cosmetics Directive

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