Fewer products, that give you better results.

As we look towards a future, lockdown presented an opportunity for Lush Co-Founder Mark Constantine to reflect on the present and try every product again and again to get a better understanding of what we are offering. Backed by The Secret Masterplan there were clear criteria:

• Does it serve customer's needs?

• Is it number one in its category?

• Is it part of a cosmetic revolution?

12 weeks, 116 days and a lot of 4pm baths later a clear idea was forming, and with review from Lush analysts, there is a list.

There are bound to be some disappointments but far many more opportunities as we make room to create things that are best in their class - fewer products, that give you better results. 

We have a dedicated team of product inventors bursting with ideas that will knock your socks off. For sneak peeks and all the BTS action of what’s to come (make sure you check out our inventor's social media profiles) and check out #lushcommunity. 

It will take a while before these are all gone, but as always at Lush nothing is often gone forever. The newly launched Kitchen subscription box is not only a monthly delivery of retro favourites and some surprises, but also offers subscribers a chance to vote on the contents, so maybe your favourite will be back sooner than expected.

PRODUCTS LEAVING US: 

Bath Bombs - 
Aubergine, Black Ninja, Black Rose, Blue Gardenia Bath Salt Cube, Calavera, Flight, Geode, Goldrush, Honey I Washed The Kids, Kitsune, Lucky Cat, Roar!, Rocket Science, Rose Butterfly, Rose Clay Bath Salt Cube, Royalty, Strawberries and Cream, Tengri, The Olive Branch, Think Pink, Turtle Jelly Bomb, Yuzu & Cocoa.

Bath oils - 
Dreamtime Bath Melt, Floating Island, Flowers Barrow, Furze, Magnificent, Mmmelting Marshmallow Moment, Polyamorous, You've Been Mangoed.

Bubbles - 
Akaname, Bathos, Candy Bubble Brush, Dirty, Erlenmeyer Flask, Excavation, Gold Finger, Keep it Fluffy, Love, Party Popper, Relax... Take A Bath, Return to Emerald City, Suga Rush, Stargazer.

Shower - 
Naked and Liquid Shower Gels - Almond Blossom.
Shower moisturisers - Argan Dragon.
Shower scrubs - Aurora Borealis, Big Buffy, Easy Peeler, Scrub Scrub Scrub.

Body -
Hands - Salted Coconut Scrub.
Deos & Dusting - The Guv'ner Deo.
Lotions - Karma Kream, Little pot of Energy.
Massage and Shimmer bars - Shimmy Shimmy, Tender Is the Night 
Balms - Elbow Grease, Ultra balm
Shaving - D'Fluff

Face - 
Facial oils - Amazon Primer, Banana Skin.
Cleansers - Gritty Politti, Like A Virgin.
Masks - Brazened Honey, Cupcake.
Mouth - Whipstick Lip Balm.

Make-up -
Lipsticks - Banjul, Bissau, Caracas, Chouf, Dubai, Haarlem, Harare, Havana, Jaipur, Kingston, Kwinella, Lahore, Linz, Lulea, Madrid, Manchester, Mandalay, Maun, Milano, Mogadishu, Paris, Porto Alegre, Porto, Pretoria, Sapporo, Tokyo, Tomsk, Windhoek.
Eyeliners - Calico, Ceriths, Coquina, Cowrie, Periwinkle, Tellin.
Glow Sticks - Ibis, Lark, Peacock, Rock Dove, Sunbird. 
 
Oral care -
Mouthwash - Pan Galactic Gargle Blaster
Toothy tabs - Limelight, Miles of Smiles
 
Hair -
Hot oil treatment - Hair Doctor, Marilyn, New, Yuge. 
Conditioner - Jungle, Sugar Daddy-o. 
Shampoo - Curly Wurly, I Love Juicy, Trichomania.
Styling - Hair Custard, Queen Bee, Sunny Day Detangler.
 
Soap - 
Good Day Sunshine, Maypole, Michelle Ma Belle, Milky Bar, Parsley Porridge, Poppy, Respect Your Elders, Rock Star, Sexy Peel